National On-Trade Development Manager

Our client, Fast Moving Consumer Good (FMCG) company with depots across the country, urgently need smart and resourceful individuals to join their team to drive continue success.


  • Design and effectively supervise the execution of penetration strategies and retention plans in hotels, bars, clubs, restaurants, hypermarkets and supermarkets
  • Design and drive promotion plans specific to consumer needs in the On-Trade and Key Accounts
  • Evaluate the impact of promotions in the On-Trade and Key Accounts and report on ROI
  • Collate On-Trade sales data, analyse, report and make presentations to Management periodically
  • Build strategic relationships with On-Trade stakeholders
  • Coach and train all team members to ensure delivery on assigned sales target
  • Prepare and adhere to Key Accounts Managers’ annual On-Trade sales target
  • Deliver on the expected revenue for On-Trade business and Key Accounts through implementation of  strategic On-Trade business and Key Accounts sales plans and objectives
  • Prepare and achieve annual On-Trade penetration (strike) target
  • Ensure effective  and efficient use of all POS materials for On-Trade and Key Accounts
  • Prepare annual BTL marketing activity plan for the On-Trade and Key Accounts
  • Monitor and report our brand shelf presence vis-a-vis competition in the On-Trade and Key Accounts
  • Monitor and report competitive activities and proffer solutions
  • Manage Trade Fairs coverage nationwide


  • Possess B.Sc / HND in Social Science with a minimum of 2nd Class or its equivalent. MBA is an added advantage
  • Have a minimum of 12 years of work experience in On-Trade operations in FMCG
  • Be proficient in the use of Microsoft Office tools
  • Have a good analytical, communication and presentations skills
  • Have strong leadership skill and high degree of integrity

Remuneration: We operate a Competitive Remuneration Packages

Application Deadline: August 15, 2022

Method of Application: Candidates who meet the requirements for the roles should send their applications with CV to or

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